As the publishing industry evolves and changes, there is more and more room for marketing promotions that expose products to consumers through non-traditional means. Creative online contests now attract engaged and committed followers to Facebook and Twitter in record numbers. Online communities of consumers subscribe to regular e-mail communications and loyalty programs have expanded exponentially in the past decade. At Siren, we broker relationships between our clients and other like-minded organizations to partner for innovative end-user campaigns. We work with print media, as well as online and television, to gain exposure through partnerships and value added opportunities that reach a targeted, affluent demographic, and we are constantly on the lookout for new potential partners for our clients.