When planning a media relations campaign for our clients, we look far beyond traditional media outlets such as the travel pages or trade publications. Siren has developed a strong reputation for placement of client stories in fashion magazines, business sections, food and wine articles, speciality blogs, round-ups, and niche lifestyle publications. We seek opportunities for TV appearances, custom build packages for on-air giveaways, and establish our clients as spokespeople for the industry as a whole. We know the editors, producers and freelancers that can get your product critical and valuable national exposure. Siren also works with publishers to leverage client advertising spend through value added editorial coverage and promotions, and will provide sound advice regarding the Canadian market for out of country clients who are not sure where to place advertising support.
At Siren, we pride ourselves on delivering consistent editorial coverage for our clients on a year round basis. We then calculate the advertising value of the coverage so our clients can evaluate the ROI of their investment with us.
Our media relations services include the development of a strategic and tactical Public Relations Plan – in harmony with the clients marketing and sales objectives. Elements of this plan may include: