Niche leaders

Siren Communications provides solutions for luxury tourism clients seeking to increase their share of the Canadian market. We are a specialist agency that implements strategic plans based on in-depth analysis and creative, ambitious thinking. We monitor international industry trends with an eye to the future. Our success over the past 15 years with our global list of blue chip clients is based on our proven track record of measurable results. We know Canada. We know tourism. Let us help you improve your business out of one of the most affluent countries in the world.

Service DRIVEN

We are a PR agency that treats clients with the same respect that a hotel treats guests.  We have our roots on the front lines of the hospitality industry - service is in our DNA. We view it as a privilege to serve our exclusive list of luxury brands, and have a client retention record that far exceeds industry norms. We understand tourism is a competitive business and budgets are limited, so we work hard to exceed expectations and ensure maximum return on investment. We are passionate about what we do and bring fresh enthusiasm to every challenge. We would be honoured to be part of your team.

results obsessed

Our high level of client retention is based on the simple fact that we deliver extraordinary results. Ambitious plans, flawlessly executed. Exciting events, with expertly curated guest lists and measurable outcomes. Press trips populated with a carefully selected mix of media, influencers and digital content creators. Crises handled quickly and professionally. We assiduously track results regarding coverage, ad values, and ROI. We are nimble, adaptable and relentless when it comes to getting - and keeping - our clients top of mind with Canadians.    


community minded

Siren connects clients that want to give back in a meaningful way with philanthropic organizations that resonate with their brand. In-kind donations are used to raise funds for a wide variety of causes including children's charities, medical research, environmental organizations and animal welfare. Siren's Founder Ann Layton continues to serve on a number of high-profile fundraising committees and has brokered the donation of prizes that have raised hundreds of thousands of dollars for worthwhile causes.

                                                                           Siren hosting a Girls-E-Mentorship workshop