MEET OUR TEAM


 

At Siren, we are passionate about our work.

Ann Layton  Founder & CEO  Ann Layton is widely recognized as one of the world's leading specialists in the field of travel and tourism communications. Prior to starting Siren Communications in 2002, Layton was Vice President of Public Affairs and Communications, Fairmont Hotels & Resorts where she was responsible for all communications for over 70 hotels worldwide. She has a Master's Degree in Economics (MSc) from the London School of Economics and Political Science, and is fluent in French and Spanish.  Named "Green Hotelier of the Year" by the International Hotel Association in Paris France, Layton created and implemented one of the industry's first comprehensive environmental programs. Layton has served on the Communications Committee of the World Travel and Tourism Council (WTTC) in London, England, and was an original member of the International Hotels Environment Initiative (IHEI) under the auspices of the Prince of Wales Business Leaders Forum.  She found her love for the industry working as a waitress at Jasper Park Lodge and is a former Wardair flight attendant.

Ann Layton
Founder & CEO

Ann Layton is widely recognized as one of the world's leading specialists in the field of travel and tourism communications. Prior to starting Siren Communications in 2002, Layton was Vice President of Public Affairs and Communications, Fairmont Hotels & Resorts where she was responsible for all communications for over 70 hotels worldwide. She has a Master's Degree in Economics (MSc) from the London School of Economics and Political Science, and is fluent in French and Spanish.

Named "Green Hotelier of the Year" by the International Hotel Association in Paris France, Layton created and implemented one of the industry's first comprehensive environmental programs. Layton has served on the Communications Committee of the World Travel and Tourism Council (WTTC) in London, England, and was an original member of the International Hotels Environment Initiative (IHEI) under the auspices of the Prince of Wales Business Leaders Forum.

She found her love for the industry working as a waitress at Jasper Park Lodge and is a former Wardair flight attendant.

Tim Gallant  Vice President  Tim Gallant is a seasoned PR professional with 15 years of experience conceptualizing and executing campaigns that raise product awareness, improve brand recognition, and drive sales for leading international lifestyle brands.  Tim was Director of Communications for Harry Rosen, a leading Canadian luxury menswear retailer, where he edited the consumer magazine, wrote and managed editorial, handled digital marketing campaigns, and media launches for high profile menswear designers. Tim began his career in PR with his own boutique agency that represented iconic Canadian brand Roots Clothing.  Before joining Siren Communications, Tim worked as Senior Manager, External Communications for Starbucks Canada, where he handled one of the greatest challenges faced by the brand when a customer was ethnically profiled in store. Under Tim’s direction every Starbucks store in Canada closed for a national day of sensitivity training.

Tim Gallant
Vice President

Tim Gallant is a seasoned PR professional with 15 years of experience conceptualizing and executing campaigns that raise product awareness, improve brand recognition, and drive sales for leading international lifestyle brands.

Tim was Director of Communications for Harry Rosen, a leading Canadian luxury menswear retailer, where he edited the consumer magazine, wrote and managed editorial, handled digital marketing campaigns, and media launches for high profile menswear designers. Tim began his career in PR with his own boutique agency that represented iconic Canadian brand Roots Clothing.

Before joining Siren Communications, Tim worked as Senior Manager, External Communications for Starbucks Canada, where he handled one of the greatest challenges faced by the brand when a customer was ethnically profiled in store. Under Tim’s direction every Starbucks store in Canada closed for a national day of sensitivity training.

Vera Blair  VP Office & Client Administration  Vera Blair has been with Siren Communications for more than a decade. Vera brings her years of experience to the table in the creation and implementation of effective PR and marketing strategies for Siren clients.  Vera excels at maintaining the high-quality standards that the agency is known for, taking a structured approach to ensuring Siren clients are valued and well served. She is most proud of managing Siren’s internship program, which helps many young professionals gain early experience in the public relations field.  Vera completed a degree at Ryerson University with a focus on fashion design, production management and business administration. She also completed the Human Resources Management course at University of Toronto, School of Continuing Studies. She is passionate about travelling, yoga, and health and wellness.

Vera Blair
VP Office & Client Administration

Vera Blair has been with Siren Communications for more than a decade. Vera brings her years of experience to the table in the creation and implementation of effective PR and marketing strategies for Siren clients.

Vera excels at maintaining the high-quality standards that the agency is known for, taking a structured approach to ensuring Siren clients are valued and well served. She is most proud of managing Siren’s internship program, which helps many young professionals gain early experience in the public relations field.

Vera completed a degree at Ryerson University with a focus on fashion design, production management and business administration. She also completed the Human Resources Management course at University of Toronto, School of Continuing Studies. She is passionate about travelling, yoga, and health and wellness.

Nichelle Roberts  Account Coordinator  Nichelle Robert’s passion for hospitality lead her to Siren Communications. From a family of hoteliers and with a Caribbean upbringing, Nichelle has an innate understanding of the hospitality and travel industry. As an account coordinator, Nichelle supports the team and clients with day-to-day activities and assists with the implementation of PR strategies.  After graduating from the University of Toronto with a Bachelor of Arts in Communication, Culture and Information Technology, Nichelle worked as a social media coordinator for a renowned culinary brand. She then continued her studies in Public Relations at Humber College and secured the role as editor of creative fiction novel, The Summoning.

Nichelle Roberts
Account Coordinator

Nichelle Robert’s passion for hospitality lead her to Siren Communications. From a family of hoteliers and with a Caribbean upbringing, Nichelle has an innate understanding of the hospitality and travel industry. As an account coordinator, Nichelle supports the team and clients with day-to-day activities and assists with the implementation of PR strategies.

After graduating from the University of Toronto with a Bachelor of Arts in Communication, Culture and Information Technology, Nichelle worked as a social media coordinator for a renowned culinary brand. She then continued her studies in Public Relations at Humber College and secured the role as editor of creative fiction novel, The Summoning.

Aaron Saunders   Account Manager & Writer  Aaron Saunders is an Account Manager at Siren Communications with primary responsibility for Silversea Cruises. Aaron has been a freelance journalist specializing in cruise and luxury travel for a decade. He is the author of the nationally-syndicated cruise column Ports and Bows and regularly contributes to consumer and trade publications around the world.  Prior to entering journalism and public relations, Aaron served as an online and offline film editor based in Vancouver for several high-profile animated television series, including Hasbro’s My Little Pony: Friendship is Magic and Teletoon’s Atomic Betty. In 2010, he directed a documentary sold to Norway’s NRK broadcaster about Robert Falcon Scott’s 1910 Expedition to the South Pole.

Aaron Saunders
Account Manager & Writer

Aaron Saunders is an Account Manager at Siren Communications with primary responsibility for Silversea Cruises. Aaron has been a freelance journalist specializing in cruise and luxury travel for a decade. He is the author of the nationally-syndicated cruise column Ports and Bows and regularly contributes to consumer and trade publications around the world.

Prior to entering journalism and public relations, Aaron served as an online and offline film editor based in Vancouver for several high-profile animated television series, including Hasbro’s My Little Pony: Friendship is Magic and Teletoon’s Atomic Betty. In 2010, he directed a documentary sold to Norway’s NRK broadcaster about Robert Falcon Scott’s 1910 Expedition to the South Pole.

Jyoti Minhas  Senior Account Supervisor  Jyoti Minhas graduated from OCAD University with a Bachelor of Fine Arts in 2011, specializing in Criticism & Curatorial Practice. She began her career in the entertainment industry, working for The Toronto International Film Festival and on Emmy-nominated television series such as Vikings and Penny Dreadful. She has also worked on numerous CBS productions, including CW’s Reign and Beauty and The Beast. In 2016, she decided to pursue public relations as a career and graduated from Humber College’s Public Relations Postgraduate Certificate program. That same year, she began to work at Interac Corporation, and after two years, officially completed a 10-year effort to restructure the company from an association to a corporation. She now uses her enthusiasm, creativity and tenacity to assist her clients with all their PR needs.

Jyoti Minhas
Senior Account Supervisor

Jyoti Minhas graduated from OCAD University with a Bachelor of Fine Arts in 2011, specializing in Criticism & Curatorial Practice. She began her career in the entertainment industry, working for The Toronto International Film Festival and on Emmy-nominated television series such as Vikings and Penny Dreadful. She has also worked on numerous CBS productions, including CW’s Reign and Beauty and The Beast. In 2016, she decided to pursue public relations as a career and graduated from Humber College’s Public Relations Postgraduate Certificate program. That same year, she began to work at Interac Corporation, and after two years, officially completed a 10-year effort to restructure the company from an association to a corporation. She now uses her enthusiasm, creativity and tenacity to assist her clients with all their PR needs.

Sammie Bassir  Accountant, CGA  Sammie Bassir is a Certified General Accountant (CGA) and certified professional (CPA). Sammie has a BA in Economics from University of Tehran, certified by University of Toronto. She’s worked with Siren Communications since February 2018 and brings years of accounting experience to the team.

Sammie Bassir
Accountant, CGA

Sammie Bassir is a Certified General Accountant (CGA) and certified professional (CPA). Sammie has a BA in Economics from University of Tehran, certified by University of Toronto. She’s worked with Siren Communications since February 2018 and brings years of accounting experience to the team.

Sarah Bresler  Consultant  Sarah Bresler is a PR consultant, working on the Exclusive Resorts account at Siren on a freelance basis. She previously worked full time at Siren from 2012 to 2015 as a manager where she looked after multiple accounts. Sarah received her undergraduate degree in Journalism from New York University, and at this time held various internships in the fashion world, for brands including Alexander McQueen, Diane Von Furstenberg, and at Esquire Magazine. She began her career in PR at leading agency PRCo in London, England in 2010, where she was an account executive on luxury travel brands, including Four Seasons Hotels and Resorts. She moved back to her hometown of Toronto in 2012 where she worked for Siren, and then transitioned to an in-house role doing PR for CHANEL for two years before going out on her own at the end of 2017.

Sarah Bresler
Consultant

Sarah Bresler is a PR consultant, working on the Exclusive Resorts account at Siren on a freelance basis. She previously worked full time at Siren from 2012 to 2015 as a manager where she looked after multiple accounts. Sarah received her undergraduate degree in Journalism from New York University, and at this time held various internships in the fashion world, for brands including Alexander McQueen, Diane Von Furstenberg, and at Esquire Magazine. She began her career in PR at leading agency PRCo in London, England in 2010, where she was an account executive on luxury travel brands, including Four Seasons Hotels and Resorts. She moved back to her hometown of Toronto in 2012 where she worked for Siren, and then transitioned to an in-house role doing PR for CHANEL for two years before going out on her own at the end of 2017.