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The Client

Trendsetting and boundary-breaking, The St. Regis Toronto marks its Canadian debut.

The Challenge

The Midnight Supper is an integral part of the St. Regis brand that honours the tradition of the St. Regis matriarch, Caroline Astor, and her lavish Glided Age gatherings. Siren’s challenge was to host Canada’s first Midnight Supper ritual with distinct luminaries and host Jason Wu.

The Solution

Siren secured a guest list of 48 luminaries, including distinguished guests from Toronto society, media, fashion and the arts. The intimate dinner featured a long table in the Astor ballroom with strewn florals of rich hues and towering candelabras — a scene in which Mrs. Astor would have approved.

The Results

The Midnight Supper resulted in:

  • Over 5.9 million combined Instagram impressions

  • Over $2.5 million in measured media value

  • 15 media placements including Forbes, Globe and Mail, NUVO and Elle Canada