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Exclusive Resorts Pop Up Event


Exclusive Resorts

The Client

Exclusive Resorts is a members-only destination club. Their members are able to travel to over 300 villas in 70+ destinations around the world.

The Challenge

Launch Exclusive Resorts in the Canadian market.

The Solution

Siren created an Exclusive Resort Pop up in the former sales office for the Four Seasons, now vacated and a completely empty space. We furnished the space to simulate an Exclusive Resorts Villa. Decor was enhanced by a series of photos of the properties shot by professional Leica photographers. Siren then curated guest lists of potential members, media, power couples and VIP's and held a series of events over the course of a week. Throughout the week, we welcomed media and influencers at events hosted by Philippe Bourguignon, CEO. Despite the fact that the events took place during the coldest week of the year in the midst of a snow storm, all events were at capacity.

The Results

• 3,421,743 media impressions across Ontario and Canada
• $286,154 in measured media value
• 199,877 social media impressions
• Features in The Globe and Mail, National Post and a segment on the Lang and O’Leary Exchange
• HSMAI’s Bronze Adrian Award for “Exclusive Resorts Gateway Product Launch” PR campaign