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La Mamounia Road Show


La Mamounia

The Client

The iconic Moroccan hotel La Mamounia of Marrekech.

The Challenge

La Mamounia was reopening its doors after a lengthy and costly period of renovation and closure. The challenge was to present the property to the Canadian press and VIP’s in an elegant yet informative manner.

The Solution

Siren secured the screening room of The Hazelton Hotel, to host a private screening of an artistic film about Morocco. Guests were invited to enjoy champagne, and take a seat for the film. Following the film, La Mamounia’s General Manager, Didier Piquot, made a presentation about the hotel and took questions from the 26 VIP guests. Guests were then invited to an elegant dinner hosted by Mr. and Mrs. Piquot. 

The Results

• Of the 26 guests who attended, the majority visited La Mamounia over the next year. 
• Coverage included a full page spread in The Globe and Mail, and articles in major national papers across Canada.