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The Crane Resort, Barbados: Instagram Takeover



The Client

TradeWinds operates crewed charter catamaran voyages across ten destinations in the Caribbean, Central America, the Mediterranean and the South Pacific. The all-inclusive pricing model includes all food and beverages while on board, and when cabins are split between friends or couples, offers a viable alternative to the traditional resort vacation.

The Challenge

Develop, grow and elevate TradeWinds' social media presence to build brand awareness and drive sales. 

The Solution

Siren Communications developed and executed a strategic social media plan including detailed monthly content calendars for our client's Instagram and Twitter pages. On behalf of TradeWinds, Siren posted one Instagram and Tweet per day, Monday through Friday. The hashtag "#tradewindslife" was used on every post, across each platform. 

Siren also created and implemented a social media campaign highlighting deals on last-minute voyages in order to sell empty cabins to social media followers. Siren promoted the weekly offers on the TradeWinds Instagram and Twitter accounts, and used custom bit.ly links to track click-through rates.

The Results 

  • Established Instagram and Twitter accounts, and oversaw creative direction for both platforms
  • Grew TradeWinds social community to over 9,000 combined followers over a 2-year period
  • Organically increased engagement and impressions across both platforms
  • Successfully increased sales of last-minute bookings