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TadeWinds Social Media Trip: TradeWinds



June 2017

The Client

TradeWinds operates crewed charter catamaran voyages across ten destinations in the Caribbean, Central America, the Mediterranean and the South Pacific. The all-inclusive pricing model includes all food and beverages while on board, and when cabins are split between friends or couples, offers a viable alternative to the traditional resort vacation.

The Challenge

Position TradeWinds as an attractive product in the digital-savvy millennial market through an engaging digital and social media campaign. 

The Solution

Siren arranged a TradeWinds social media trip sailing through St. Martin, Anguilla and St. Barts. Amanda Phuong, Editor-in-Chief of View The Vibe and Style Democracy, was selected to sail based on her blogs' social outreach of more than 70,000 views each month, and following that matches TradeWinds' demographic. Siren host and Managing Editor of Digital and Social Media, Sarah Harris, accompanied Amanda on the trip.

With a goal of reaching more than 500,000 digital impressions from published posts, Siren developed the following strategy: generate unique content, publish 1-3 social posts a day, and use geotags and the hashtag #tradewindslife across all social platforms including Pinterest, Instagram, Facebook, and Twitter. 

To generate awareness and excitement leading up to the trip, Siren created an animated video clip entitled, "What to Pack for Your TradeWinds Trip." The clip was adapted and shared across all social platforms to ensure high engagement. 

The Results 

•Over 1 million organic digital impressions generated, quickly surpassing Siren's original target
•4,905 combined Instagram Likes and 208 combined Instagram Comments
•Increased engagement across all social platforms due to the animated clip, "What to Pack for Your TradeWinds Trip"
•Over 13,000 Twitter impressions